Fashion Chameleon is the UAE’s newest male-oriented fashion and lifestyle blog. Founded by La Moda Dubai editor Jim Joquico, the site features content on a spectrum of men’s interests, such as motoring, travel, fitness, menswear and haute horlogerie. Chameleon differentiates itself through entertaining and well-written articles as well as stunning photography that highlights some of the most beautiful locales in the UAE and beyond.

Jim also contributes to a number of regional magazines such as EDGAR.

For press and business inquiries, please get in touch via email: jim[at]

Fashion Chameleon also offers product, portrait and fashion photography within the UAE as a separate service to brands and private clients. To view the portfolio, click here.